Believe in JetBlue
Before the Valentine’s Day massacre and the subsequent resignation of founding CEO, David Neelman, JetBlue was the darling child of the airline industry. Every decision was hailed as a victory for those, who like me and the crew at teehan+lax, believe that a customer experience focused company is a successful one.
Fast forward to today, when JetBlue’s new $700+ million flagship terminal, T5 at JFK International gets appraised by BusinessWeek. You’ll see that between thinking about keeping coffee no farther than 250ft from passengers waiting to fly and ensuring there’s a clear path from ticketing to security to boarding, JetBlue is still customer-focused…And their stock is up 3% on the day as of this post.
[...] After suffering a setback last year, JetBlue seems to be back on track when it comes to delivering a premier customer experience, evidenced by the new terminal’s focus on wayfinding and convenience. [...]