Barack’s Branding

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One thing that’s pretty noticable in the Democratic Primary campaign is Obama’s branding. From the very recognizable ‘O’ logo to the use of the web and social media, Obama’s camp really has it nailed. Newsweek’s Stumper blog interviewed Pentagram’s Michael Bieruit, one of the world’s most respected designers, about the success of the Obama brand. (via Pentagram)


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