BMW: The Secret Life of Cars
BMW has published a lengthy report detailing the behaviours of both drivers and passengers in a car. Everything from driver need for adequate cup holders to couple’s seating permutations are explored in this lengthy report full of great insight and sexy infographics.
As an information designer, this is the type of well-informed, relevant and comfortable to consume reporting our industry relies on to truly design for and around the user. Can’t wait to get through the entire thing. (via dezeen)
