Collection of Style
H&M launches it’s new line, Collection of Style. H&M, in my opinion, is the JetBlue of the fashion industry, offering low-cost, high-fashion clothing. COS differs from it’s sister-brand by offering higher quality materials at only a small increase in price. (I imagine if JetBlue had an executive class this would be the analogy I would use).
I remember the first few weeks at the Eaton Centre store were akin to the Fifth Avenue Apple Store opening.









